Home / Skills / content-strategy

content-strategy

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.

ScannedSkillSource: GitHub

7,515 stars +29 this week Updated 20d ago License MIT Context ≈94 tokens always loaded

79popular

Why this score

Stars

20/35

Usage (forks)

9/15

Upkeep

25/25

License

15/15

Owner history

10/10

This repo hosts 10 skills, so its 7,515 stars are split between them (about 752 each) for scoring.

Popularity score: 79/100 from public GitHub signals only. It shows how widely used and maintained this is, not how well it works. Not included yet: the fake-star check. The security scan is shown separately and doesn't change the score. How we rank

Security

Scanned Oct 20, 2026 at commit 059f4dcfa84f, with Cisco's open-source skill-scanner.

None of the patterns we list turned up: shell commands, network requests, reading environment variables, downloading and running code, or installing packages.

A scan lists patterns in the code. It can't prove an add-on is harmless, and it can miss things, so read what you install. How we scan

Alternatives

Other makers' add-ons that do the same job, next to this one.

Name	Score	Stars	Context	Updated
This onecontent-strategy TheCraigHewitt/seomachine · Skill	79	★ 7.5k	≈94 always	20d ago
content-strategy-sms blacktwist/social-media-skills · Skill Same job: content & copywriting	50	★ 577	≈141 always	6mo ago
self-media-content-strategy yanhua1010/self-media-content-workflow · Skill Both about strategy	67	★ 610	≈33 always	22d ago
Content Strategy Trends MCP trendsmcp-ai/Trends-MCP · MCP server Same job: content & copywriting	51	★ 46	not measured	2d ago
protracted-strategy HughYau/qiushi-skill · Skill Both about strategy	69	★ 3.8k	≈41 always	1mo ago
blog-strategy-curator AgriciDaniel/claude-blog · Subagent Same job: content & copywriting	70	★ 2.4k	≈69 in chat	21d ago

Install

mkdir -p .claude/skills/content-strategy

curl -sL https://codeload.github.com/TheCraigHewitt/seomachine/tar.gz/059f4dcfa84f41794d416b267566a1d03576e225 | tar -xz -C .claude/skills/content-strategy --strip-components=4 "seomachine-059f4dcfa84f41794d416b267566a1d03576e225/.claude/skills/content-strategy"

To remove it later:

rm -rf .claude/skills/content-strategy

npx skills add TheCraigHewitt/seomachine --skill content-strategy

Pinned to commit 059f4dcfa84f as listed by GitHub.

Context cost: ≈94 tokens loaded every session (name and description), plus ≈2.8k tokens when the skill is used.

The Claude Code command downloads this skill folder at the pinned commit into .claude/skills/. The Skills CLI (npx skills) works with many agents but can't pin a version, so it installs whatever is current.

Used for

Marketing › SEO Marketing › Content & copywriting Content & media › Writing & editing

Facts

Repo: TheCraigHewitt/seomachine
Stars: 7,515
Forks: 982
Last push: 2026-10-15 (20d ago)
License: MIT
Owner: TheCraigHewitt · since 2013
Language: Python
Works with: Claude Code, Skills CLI