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ad-agency-performance-master
swaylq/master-skillSkill
广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方 agency:创意热店/4A/本土广告公司/传媒公司/数字营销代理/MCN/设计工作室/内容外包)的『怎么做绩效管理』职业认知操作系统,面向老板/合伙人、运营总监(COO)、HR/HRBP、项目总监、team lead、以及想搭绩效体系的从业者。覆盖: (a) 第一性张力 — 绩效管理的核心世界观分歧: **创意/知识工作『不可量化』 vs 『必须可考核』(创意难归因、难标准化,硬套 KPI 杀创意;但不考核养懒人——这是本行绩效的元矛盾) ⇄ 结果导向(KPI/业绩/回款) vs 过程导向(OKR/能力/成长) ⇄ 个人绩效 vs 团队协作(广告是集体产物,创意-AE-媒介-设计协作,难拆到个人) ⇄ 强激励(提成制:多劳多得但抢单/短视/不协作/吃老客户) vs 稳定(固定+奖金:公平但大锅饭) ⇄ 规模/流水 vs 利润/人效(低价接单冲规模 vs 保毛利)**; (b) 绩效体系设计 — KPI(关键指标法)/OKR(目标与关键成果)/BSC(平衡计分卡)/360 环评/MBO(目标管理)/KSF(关键成功因子)/积分制/计件提成;考核周期(月/季/年+项目制);绩效面谈、
Why this score
This repo hosts 10 skills, so its 162 stars are split between them (about 16 each) for scoring.
Popularity score: 56/100 from public GitHub signals only. It shows how widely used and maintained this is, not how well it works. Not included yet: the fake-star check. The security scan is shown separately and doesn't change the score. How we rank
Security
Scanned Oct 20, 2026 at commit 3dd8a77bcf2d, with Cisco's open-source skill-scanner.
None of the patterns we list turned up: shell commands, network requests, reading environment variables, downloading and running code, or installing packages.
A scan lists patterns in the code. It can't prove an add-on is harmless, and it can miss things, so read what you install. How we scan
Alternatives
Other makers' add-ons that do the same job, next to this one.
| Name | Score | Stars | Context | Updated |
|---|---|---|---|---|
| This onead-agency-performance-master swaylq/master-skill · Skill | 56 | ★ 162 | ≈157 always | 2mo ago |
| agency-dashboard indranilbanerjee/digital-marketing-pro · Skill Same job: analytics & dashboards | 69 | ★ 896 | ≈31 always | 24d ago |
| agency-socials glebis/claude-skills · Skill Both about agency | 65 | ★ 394 | ≈53 always | 17d ago |
| ad-security CyberStrikeus/CyberStrike · Skill Both about ad | 71 | ★ 3.2k | ≈17 always | 21d ago |
| performance-report Affitor/affiliate-skills · Skill Same job: analytics & dashboards | 65 | ★ 727 | ≈25 always | 16d ago |
| clone-ad krusemediallc/arcads-claude-code · Skill Both about ad | 73 | ★ 1.6k | ≈22 always | 16d ago |