Home / Skills / copywriting-tone-of-voice-creator

copywriting-tone-of-voice-creator

Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the

ScannedSkillSource: Gemini CLI extensions gallery

232 stars +2 this week Updated 1mo ago License MIT Context ≈159 tokens always loaded

57popular

Why this score

Stars

10/35

Usage (forks)

2/15

Upkeep

20/25

License

15/15

Owner history

10/10

This repo hosts 10 skills, so its 232 stars are split between them (about 23 each) for scoring.

Popularity score: 57/100 from public GitHub signals only. It shows how widely used and maintained this is, not how well it works. Not included yet: the fake-star check. The security scan is shown separately and doesn't change the score. How we rank

Security

Scanned Oct 20, 2026 at commit 123cb155f5ab, with Cisco's open-source skill-scanner.

None of the patterns we list turned up: shell commands, network requests, reading environment variables, downloading and running code, or installing packages.

A scan lists patterns in the code. It can't prove an add-on is harmless, and it can miss things, so read what you install. How we scan

Alternatives

Other makers' add-ons that do the same job, next to this one.

Name	Score	Stars	Context	Updated
This onecopywriting-tone-of-voice-creator samber/cc-skills · Skill	57	★ 232	≈159 always	1mo ago
copywriting TheCraigHewitt/seomachine · Skill Same job: content & copywriting	79	★ 7.5k	≈98 always	20d ago
antislop-copywriting miqdadbadjuber/anti-slop · Skill Same job: content & copywriting	79	★ 6.6k	≈41 always	19d ago
self-media-platform-copywriting yanhua1010/self-media-content-workflow · Skill Same job: content & copywriting	67	★ 610	≈46 always	22d ago
brand-voice luongnv89/claude-howto · Skill Same job: brand & positioning	87	★ 42k	≈55 always	16d ago
seo-ai-search-share-of-voice seranking/seo-skills · Skill Both about voice and brand	52	★ 177	≈127 always	4mo ago

Install

mkdir -p .claude/skills/copywriting-tone-of-voice-creator

curl -sL https://codeload.github.com/samber/cc-skills/tar.gz/123cb155f5ab5751fc13c8027fbfa5eb0d3773c6 | tar -xz -C .claude/skills/copywriting-tone-of-voice-creator --strip-components=3 "cc-skills-123cb155f5ab5751fc13c8027fbfa5eb0d3773c6/skills/copywriting-tone-of-voice-creator"

To remove it later:

rm -rf .claude/skills/copywriting-tone-of-voice-creator

npx skills add samber/cc-skills --skill copywriting-tone-of-voice-creator

gemini extensions install https://github.com/samber/cc-skills --ref=123cb155f5ab5751fc13c8027fbfa5eb0d3773c6

Pinned to commit 123cb155f5ab as listed by Gemini CLI extensions gallery.

Context cost: ≈159 tokens loaded every session (name and description), plus ≈4.5k tokens when the skill is used.

The Claude Code command downloads this skill folder at the pinned commit into .claude/skills/. The Skills CLI (npx skills) works with many agents but can't pin a version, so it installs whatever is current.

Used for

Marketing › Social media Marketing › Content & copywriting Marketing › Brand & positioning Marketing › Growth & conversion Content & media › Writing & editing SaaS & startups

Facts

Repo: samber/cc-skills
Stars: 232
Forks: 18
Last push: 2026-10-01 (1mo ago)
License: MIT
Owner: samber · since 2012
Language: CSS
Works with: Claude Code, Skills CLI, Gemini CLI